What got you out of bed this morning? Why does your company exist? Why do some individuals and companies succeed better than others despite similar starting points, resources, field of business etc.?
These questions are at the core of many seminars (e.g. the EuRA relocation congress in Malta last month), textbooks, and philosophies. These questions lead people to ponder the keys to success beyond what is apparent on the surface, to consider an individual’s or an organization’s purpose through values. Questions of “Why?” challenge us to explore those values that success is built upon and that sort the wheat from the chaff. In business money and profit are naturally parts of defining success, but more an outcome and a measure rather than the cause of it.
I truly believe, that by recognizing and applying social values companies can reach even greater business gains. For example in our industry of international mobility, there are lots of “hard” aspects to consider. Matters such as residence permits and taxation must absolutely be properly attended to for legal reasons alone. However, for a mobile talent moving around the world, it might be more important how his personal needs or family situation is attended to. It is a self-evident fact that the business is doing better when the people making the business are feeling good. But how to do this? Would there be room for value-based approach? To “walk the talk” as it were.
As millennials step on the international stage and take their place as the most desired talent in the world, a company that cherishes and cultivates values in addition to hard aspects is in a good place to acquire the talent they want from anywhere in the world. It is no wonder that companies such as Tesla and Google are some of the most desired workplaces for the young professionals of today, regardless of nationality or country of origin.
The question of which values are the essential building blocks on the road to success has kept business leaders talking throughout the ages. I have pondered these as well. In my quest to clarify the higher purpose of a company engaged in international mobility as well as the core values of such a company and related stakeholder groups, I believe that the top three values are honesty, trust, and respect. In a business as human-centric as ours, these values are vital.
Imagine what we could achieve when all actions were guided by these values?
”People do not buy what you do, they buy why you do it, and what you do simply proves what you believe” – Simon Sinek
– Marjo Lautjärvi, Managing Director